To build on an incredibly successful campaign, we looked to refresh the Total Package platform 'Separates & Supports' playing into a wildly popular entertainment property and a new season launch.

Superyacht Captain Jason Chambers, star of the reality TV show Below Deck, is the latest unexpected expert to be recruited to explain the benefits of the Total Package technology for Bonds in its latest campaign.

The campaign revisits the latest game-changing innovation in men’s undies, Bonds Total Package. With its unique Total Support Pouch technology, Bonds separates and supports, taking comfort to a whole new level, and cementing themselves as the leader in comfort and innovation.

A series of instructional sailing videos, also filled with double entendre, explaining the features of the Total Package undies were also released across TikTok, Instagram and Facebook.