2017 saw XFINITY develop a new ownable social position, a departure from content focused reporting to a lifestyle brand contributing to entertainment and cultural experiences. Adopting a rigorous approach to right audience + context + platform + time ultimately needed to drive hard business results! 

We needed a plan on how we could leverage those that had engaged with our brand and retarget them with an offer designed to convert. In a world of clutter how could we stand out? We undertook a design audit and exploration to build a toolbox of visual approaches that we could implement in social. 

Testing has been fundamental in determining what is and isn't working, it is a constant real time optimization and we are seeing impressive results. 

Two examples below from the 'Back to School' Sale performed 60% below previous year's CPA.