In collaboration with Disney and Lucas Films, we developed a campaign that shows a child using Samsung connected devices to convince her father to adopt a rescue that looks alarmingly like Chewbacca.

We leveraged the iconic Star Wars property to connect with popular culture and developed a compelling and more emotive story at the awareness level.

This was followed by retargeting with ‘use cases’ and finally promotional offers to drive conversion over the biggest consumer purchasing time of the year.

Success at a Global level is difficult to measure as a lot of visibility is lost once markets pick up the work, however we surpassed expectations with over 30 markets supporting the campaign.