The new platform, You Need To See It, is the rallying cry for the international season and invites all fans and newcomers to see cricket as the strategically thrilling, culturally captivating, and nationally inspiring game it is.

But not everyone sees it the same way. We all see cricket from our own point of view.

Some see almost 150  years of incredible rivalries. Some see records being broken.  Others see superstitions, camaraderie, or a chance for revenge. Some see it four-eyed, one eyed or maybe even a little blurry-eyed. Some just haven’t seen it at all… not yet anyway.

The campaign highlights and celebrates all these different perspectives using the rousing, iconic Hunters & Collectors hit, “Do you see what I see?”, to celebrate international cricket’s enduring place at the heart of the Australian summer calendar.