Comic-Con is a place where people live their awesome to the fullest extent, immersing themselves in entertainment and celebrating with others who share the same passions. X1 is an aggregator of all the best content which gave us a unique brand opportunity. We invited people to feast on their favorite shows inside their favorite shows - introducing XFINITY's TV Diner.

The event was a huge success with over 10,000 people people through the activation and great Influencer traction.