To promote the 4th season premiere of Game of Thrones on premium SKY TV channel SoHo, we erected a 7m statue of the King Joffrey in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the #bringdowntheking was used on Twitter.

#bringdowntheking trended on twitter over 5 days up until the day after it went down. Ratings were 20% higher than the previous season’s premiere. Tweets came from 130 countries. The website was the most viewed live stream in Australasian history. Total reach was 66 million, with 875,000 direct interactions, and thousands of photos and videos posted to Instagram, Tumblr and Youtube.

One Show
Bronze Outdoor

Cannes Lions
Bronze Outdoor Lion, Bronze Cyber Lion

Clio Awards
Silver Outdoor

Webby Awards
Two Nominations, One Honoree

NZ Effie Awards
Gold, Bronze

Mashies (Mashable Internet Awards)
Twitter campaign of the year
International campaign of the year

Spikes Awards
Two Gold, Five Silver, Three Bronze

AWARD Awards
One Gold, Six Silver, Four Bronze

Axis Awards (NZ)
Two Grand Prix